Press Release

Korean content has found a new home in India! Tata Play Binge welcomed its newest addition into the family, Playflix, an OTT app dedicated to Korean entertainment. Through this partnership, Tata Play Binge viewers will have access to a library of K-dramas and K-movies.

Bridging cultural gaps, Playflix is an entertainment hub that presents shows not just dubbed in Hindi, but several other regional languages. It has a plethora of content that is suitable for all age groups, including animated movies, series, and cooking shows.

Playflix offers a range of Korean dramas and movies spanning across action, romance, thriller, horror, and more. The content catalogue reflects storytelling that Korean entertainment is celebrated for, resonating with audiences both in Korea and around the world. Playflix offers Korean series with English subtitles and Hindi audio, complemented by the world of K-POP – ensuring a viewing experience.

Some of the top-rated K-drama content includes Extraordinary You, Goblin: The Lonely and Great God, Weightlifting Fairy Kim Bok Joo, She Was Pretty, W-Two Worlds Apart, I’m Not A Robot etc. It also includes top notch Hollywood entertainment like Eternal, Anna Karenina, Love in Shanghai, Promesas De Arena and more along with children’s content like Bablu Dablu, Gattu, Billa Jasoos etc. in English, Hindi, and several regional languages like Marathi, Gujarati, Tamil, Kannada, Telugu, Malayalam, and Bhojpuri.

Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, "We are delighted to collaborate with Playflix to bring to our Tata Play Binge subscribers a whole gamut of Korean content that has resonated so well with the Indian viewers. With each new partner integration, our aim is to enhance content discoverability, while creating a wholesome entertainment destination for OTT viewers."

Anil Khera, Founder & CEO, One Take Media Co., said, "We are proud to be partnering with Tata Binge for premium Korean dramas along with most sort after kids animation shows in Hindi, Tamil, Telugu and many Indian languages. With this partnership, Team Playflix feel that the right product is now available on the right platform. Playflix is committed to bringing new K-dramas and other compelling contents every month."

Playflix will join the band of 25+ other popular OTT platforms on Binge Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, MX Player, Lionsgate Play, KLiKK, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV.

Content from all these platforms is available to viewers of Tata Play Binge through a single subscription and single user interface. Free gaming is also available on Tata Play Binge as another point of engagement.

Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all 22+ apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.