Press Release

MUMBAI: Two minutes to drama, sixty to closure storytelling just got a major speed boost. Mumbai-based One Take Media has taken a bold leap into India’s streaming wars with the launch of Vertigo TV App, a first-of-its-kind platform dedicated to vertical, short-form dramas. The app introduces Indian audiences to a global bingeing trend micro-dramas that wrap up entire story arcs in 40 to 60 episodes, with each instalment lasting barely two minutes.

In an era where Gen Z and millennials live by the swipe, Vertigo TV is built for the thumb and not the remote. It’s mobile-first, snackable, and designed for those who want their narratives as fast-paced as their feeds.

'Vertigo TV App isn't just a platform; it's a movement redefining storytelling,' said One Take Media Founder & CEO Anil Khera. 'Today's viewers want rich narratives—and they want them fast. We're bringing gripping Korean, Chinese and international micro-dramas to India in a way that feels fresh, addictive and mobile-native.'

Micro-dramas, sometimes called mini-dramas or vertical dramas have exploded in Asia. By 2024, short-form videos made up over 60 per cent of all video consumption among 18–34-year-olds in Asia-Pacific, according to industry reports. In China alone, the micro-drama market was worth 5.3 billion dollars in 2023, growing at an impressive 18 per cent CAGR.